Energy Drinks Market - 1705 Words

Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinks and Coca Cola which is very good at mass marketing has fallen behind and needs to adopt new and exciting marketing techniques to appeal to the younger demographic. I have also selected†¦show more content†¦Red Bull/ Powerade/ Coca Cola Red Bull Red Bull targets generation y. High School and university students trying to cope with study. Also red bull mainly targets male with its original product, On the Red bull website there is two whole sections that specialize in extreme sports and motorsports. This shows that Red bull targets males in generation Y and also in generation X. Red Bull sponsor extreme sporting events such as air racing. Also Red Bull targets segments of the population that have little time and often need a refreshing drink that gives them energy. Red Bull also caters for the health conscience individual and females by producing a low sugar energy drink. This drink which is called Red Bull sugar free comes in a light blue can that would target the female population. Red Bull also target long distance driver, this can be seen when you walk into any petrol station by the size and amount of advertising. Powerade Powerade have four different kinds of products, they have Powerade Energy Edge, which is designed for pre-sports, Powerade Isotonic which is best for during sports or any time during the day, Powerade Recovery which is formulated for after sports because of the protein contained in the beverage. Powerade also make a powder that can be made into a Powerade sports drink after water is added. This powder targets the money conscience individual that would rather make it in bulk to save. ItShow MoreRelatedThe Market For Energy Drink950 Words   |  4 PagesThe market for energy drink has continually been questioned about it health concern. A company can benefit by introducing a healthier option to get energy and have a more active day. When energy drinks first came on the scene they exploded like a new phenomenon, which made consumer feel like new-elevated being. Companies like red bull and rock star brought slogan that increased the energy drinks popularity and made it into a billion do llar industry. With all the scrutiny that has been attacking energyRead MoreEnergy Drinks Market1259 Words   |  6 PagesEnergy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. JoltRead MoreEnergy Drinks And The European Market Essay733 Words   |  3 PagesEnergy drinks were very popular in Asia long before they overtook the American and European market. In 1982, Dietrich Mateschitz tried his first tonic drink in Hong Kong and came up with the idea to introduce these drinks to Europe. In 1984, he established the Red Bull company and started selling Red Bull Energy Drink on the Austrian market in 1987. These days, Red Bull is sold in 164 countries. Since 1987, around 30 billion cans of Red Bull have b een consumed, more than 4.6 billion in 2011 (RedBull)Read MoreEnergy Drinks Market in Denmark4718 Words   |  19 Pages3.1 Energy drink 3 1.3.2 Burn energy drink 4 1.3.3 Red Bull energy drink 4 1.4 Demarcations (Scope and limitation of the study) 4 2 Theoretical Background 4 2.1 Market segmentation 5 2.2 Competitive Benchmark Analysis 5 2.3 Marketing Mix (4 Ps) 5 3 Methodology Description 5 3.1 Research Design 5 3.2 Primary and secondary data collection 5 3.3 Qualitative data collection 6 3.4 Quantitative data collection 6 4 Presentation and analysis of data 6 4.1 Market Segmentation of energy drinksRead MoreMarket Plan for Monster Energy Drink2139 Words   |  9 PagesInternational Marketing Plan Introduction of Monster Energy Drinks into the Australian Market International Marketing Plan Introducing Monster Energy Drinks into the Australian Market Background Monster Energy is an American brand of energy drink created and marketed by Hansen Natural Corporation. Monster calls itself the meanest energy drink on the planet. It’s a big hit in the United States that delivers twice the buzz of a regular energy drink. Monster’s US portfolio includes the flagship MonsterRead MoreThe Energy Drink Industry Is A Growing Market With A Large Consumer Base936 Words   |  4 PagesStrengths: The energy drink industry is a growing market with a large consumer base with the ability to profit tremendously with a loyal customer base. Energy drinks have a marketing strategy that stresses the increase in human performance. The examination incorporates brands that are marked as either refreshments or dietary supplements which is easy to market to those who are physically active whether its exercising or engaging in sports. According to Mintel reports, the total retail sales of energy drinksRead MoreMarketing Research on Red Bull Energy Drink i n Vietnam Market1512 Words   |  7 PagesMarketing Research on Red Bull Energy Drink in Vietnam Market – World Essay 1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 -Read MoreRed Bull: the Global Market Leader in Energy Drinks Is Considering Further Market Expansion3951 Words   |  16 PagesThe global market leader in energy drinks is considering further market expansion November 16th, 2015 Executive Summary Red Bull, an original in the energy drink market, was founded in 1984 by marketing guru Dietrich Mateschitz and formula developer Chaleo Yoovidhya. The product is often used for boosting energy, increasing focus, and as a mixer for alcoholic drinks. Red Bull is well recognised for its extreme marketing strategies. For example, Red Bull has a â€Å"Mobile Energy Team,† whichRead MoreMarket Segmentation for Hyper Energy Drink548 Words   |  2 PagesThe product chosen is a new energy drink called Hyper. Market segmentation is the identification of portions of the market that are different from one another (NetMBA, 2010). There are a number of different segmentation bases that we can use for energy drinks. These include demographic characteristics (age, ethnicity, income or education), psychographic (Type A personality, Type B personality) or usage (recreational user or for performance enhancement). For this product, demographics will be theRead MorePositioning Strategy of Monst er Energy1302 Words   |  6 PagesAs energy drink is yet a part of developing and new industry therefore Audience and Company Objectives are targets of Monster. The market of energy drink like monster energy is quite different from some other beverage industries. Monster energy drinks have become trendy part of society, but as some think the targeted market is unrestrained, wide or varied but it is not like that. In soon energy drink history, Athletes were the primary consumer when energy drinks were initially being sold in USA.

Farewell to Arms Is a Novel Without Hope Free Essays

Ernest Hemingway’s novel ‘A Farewell to Arms’ shows the destitution of war and the hopelessness of life. Throughout times of hardship and despair, the need to believe in a better future is enhanced, and through the horrors of death and injury, Hemingway implies that all is hopeless. Attempts to find meaning through alcohol and sex proved unsuccessful, societies corruption highlights the absurdity of war, and the love Catherine and Henry felt for each other ended in horror. We will write a custom essay sample on Farewell to Arms Is a Novel Without Hope or any similar topic only for you Order Now During the war, soldiers turned to the simple pleasures of live in a means finding hope and escaping the misery. The constant drinking and journeys to â€Å"bawdy houses† shows the change in moral standards as the need for meaning in life rises, and the social norms change from modesty to going to the â€Å"whorehouse before it shuts† This lowered standards as a result of the soldiers’ position leads the reader to understand that in war, there is no hope; the constant death and destruction leaves soldiers feeling as though they have no purpose in life. The routine death, to the point that a soldier dying is unimportant, shows the brutality of war on the emotions of men. The positive connotations of â€Å"only seven thousand† soldiers dying highlights the hopelessness of life and the need for an outlet from war. While in normal circumstance one could turn to religion as an answer for the reason behind war and how to alleviate oneself from the terror, Henry and his friends believe â€Å"all thinking men are atheists†, and interrupt the priest when he attempts to tell Henry about the Abbruzi. This disruption of spirituality affirms Hemingway’s belief in the falsehood of religion, and shows how in times of war, society changes itself and consequently, all hope of peace and happiness is lost. Once Henry injures himself and is forced to take leave from the war, it is evident to the reader that the world is corrupt, and it drags everyone with it. While in the hospital immediately following his knee being â€Å"blown to bits†, Rinaldi tries to make Henry realise his sacrifice and accept the rewards that come with it. Despite Henry protesting that he was â€Å"blown up† not during battle, but when he was â€Å"eating cheese†, Rinaldi still believes that Henry could â€Å"get a silver† medal of honour. Even though he knew that he had done nothing courageous or even brave, but was rather injured in the most banal way possible, Henry was still able to receive an award that was meant for those who had made a significant sacrifice in war. This medal was meant for the type of hero Hemingway believed in; one that displayed acts of courage, endurance and stoicism. Hemingway, through Henry, implies that he does not believe in the glorification of war, as he sees it as an incentive for people to continue fighting. This continuation of war only leads to more despair, and ultimately, a life devoid of hope and meaning. vidence Much like in the hospital, at the races, Hemingway once again shows the reader the corruption of the world and the hopelessness that is brought about as a result of it. When Catherine and Henry realise that the race is corrupt and one horse is assured of victory, they decide to â€Å"pool† all their money together and back it. Although once they do not win as much as they hoped, their mindset towards cheating is reversed, and suddenly, Catherine â€Å"does not like this crooked† racing. It can be concluded that people don’t care about the unauthenticity of life, as long as it benefits them. Even Catherine, a woman used to balance Henry’s faults and teach him lessons as a result of her loss, is dragged into the corruption of the world. These acts of corruption highlight the inability of man to act in a truly righteous way, and extinguish all hope of an honest society. While there is an overall feeling of hopelessness, some can be found in the relationship between Henry and Catherine. Their love inspires them to look towards the future, planning and hoping to â€Å"go somewhere† when â€Å"the war is over†. While the â€Å"many long nights in Milan† provided the couple with everlasting memories and hope for the future, the inevitable, and sudden, ending of their relationship further reinforces Hemingway’s view of a hopeless society. The single emotion that can provide some sense of hope and prospect for the future inflicts more pain than any other as a result of the passion and intensity of love the couple felt for each other. When Henry hears the news of Catherine’s haemorrhage and that the death of the woman he loves is imminent, he tries anything possible to end her pain, even turning to religion, a belief he had criticised on many occasion. Even though he believed that he had â€Å"outlived (his) religious feeling†, he pleaded with god to not â€Å"let her die† The repetition of this prayer allows the reader to see the maturity Henry has develop; he has turned from a man who was in a relationship purely because he wanted to â€Å"play the game†, into someone with empathy and real care for a woman. The joy of â€Å"waking and not knowing who it was† with him had left him, and he had developed true affection for Catherine. The strong connection the couple shared made Catherine’s death even more difficult, and reinforces the harsh view of society that Hemingway believed. Death’s winged chariot† took all that had meaning from Henry’s life, and left him a â€Å"cracked† and â€Å"broken† man in a world that was ‘cooked’. ‘A Farewell to Arms’ predominately presents a hopeless and cynical view of the war and life itself, but hope doe s appear as a result of the love between Henry and Catherine. Hope is seen as futile through the soldiers’ actions, the corruption of the world, and the inevitable heartache as a result of Catherine’s death and from this it is evident that the only bit of justice left in the world is love, assuming that it too is not dragged down by war. How to cite Farewell to Arms Is a Novel Without Hope, Papers

World Vision, My Vision free essay sample

It must have been at least four years ago when I stumbled out of the church sanctuary and into the quaint, sunlit, foyer. The pastor was a brilliant man but at my age, his messages seemed to pass right overhead. As a result I would sneak glances at the clock behind me, counting down the minutes praying, yes, praying that his sermon would be over quickly. As I waited impatiently, my fingers would twitch and my legs would swing back and forth occasionally hitting the occupied chair in front of me at which point I would shift my head nonchalantly in the opposite direction as if nothing had happened. Finally the pastor ended in prayer and I jumped up in glorious exaltation because the service was finally over. I ran to the foyer as my parents lingered to chat with friends. I glanced around and seeing no faces I recognized, I slowly drifted over to a table in the corner with a sign that read, â€Å"Sponsor a Child Today. We will write a custom essay sample on World Vision, My Vision or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † The table was covered with numerous pamphlets with various children that were available to be sponsored. I began rifling through the pictures as if they were the latest video game until I came across one of the happiest children I have ever seen. His name was Oscar and he was one day older than my brother. We took Oscar home that Sunday joyously, for less than a dollar a day. It was not long before I could barely remember his name. His picture was tacked innocently on our bulletin board, his dirty clothes barely clinging to his small, fragile frame. He should not have had a smile on his face but there he was, showing off his discolored teeth without a care in the world. I walked past his picture every day noticing him less and less. Pictures are sent to us not to show off what our child looks like but to remind us that we are sponsoring that child. We need to be reminded because it is so easy to forget, to be consumed with our own miniscule problems that we forget about the poverty and distress in our world. We forget that there are people worse off than us. Our wants and desires are insatiable and we take for granted every right, freedom and every opportunity that we are blessed with. We turn our heads and give third worlds and struggling nations not as much attention as they deserve instead deciding to bury our heads into our expensive houses, fast cars, fashionable clothing, big screen TVs and our finances sitting in the bank, gaining interest far too slowly. I am not saying everyone is like this nor am I excluding myself, for God knows I looked at Oscar’s picture today for the first time in a long time. His letters came every few months and I skimmed them over quickly never taking the time to write him back. I would leave that to my sister and when she did not do it either, my mom ended up filling up the space on the card. I guess I was just too busy playing X Box or going to a movie with all my friends. Thirty dollars came out of the bank e ach month wasn’t that good enough? No. Not even close. We cannot just fund other people’s lives and hope they turn out better. They need our time and hands to help create a better world for everyone. People say money is the root of all evil. Others say money brings happiness. I know first hand from my own experience that money tears apart families and destroys important friendships and relationships. It creates rifts and judgement in our lives creating more problems then solutions. We judge people based on what they wear, what they drive; ultimately everything that can be bought is judged. We make assumptions based on these initial judgements and can treat people differently than they should be treated as an outcome. Money exemplifies greed, and greed creates a world where thousands of people die daily from malnutrition, disease, and harsh living environments, just to name a few. Millions of people scavenge for food wanting only their basic needs to be met. What do w e want? More than what we already have which is too much. We are presented with innumerable opportunities daily such as work and education. What we do not realize is that the people who do not have these choices or are denied them would pay every last cent to have the opportunities that present themselves to us every day. Since they are so readily available to us, we push them aside because, well, there is always tomorrow right? I honestly believe if everyone had a chance to be the sick diseased man, the young inexperienced mother, or the parentless child, draped in filthy, torn, rags while limping on blistered, tired feet and swishing dirty water between their blackened teeth, then this world may just open up a little more and provide more attention and assistance to those who need it most. From war torn nations to even those that are homeless in our own city anything can help but before we can get to we, it starts with me. Dear Oscar, I’m sorry I did not write sooner†¦

Crime and prison population essays

Crime and prison population essays The answer to this question is astounding: the U.S. incarcerates 25% of the worlds prison population with only 7% of the worlds population. This is a disturbing anamoly in the history of the world. Never before has a country been able to incarcerate so many people at such a high rate, two million and 1 in 127 respectively. These large numbers are incredibly difficult to think about in meaningful terms. But if you can imagine the population of Los Angeles in 1950; and if you then put all of those people in some type of cage, you are close to contemplating the immensity of the U.S. incarcerated population. The incredibly important and disturbing factor is how fast this occurred. Todays level of roughly two million was achieved mainly since 1980 when there was about 500,000 people incarcerated. California illustrates how this growth has occurred over a relatively short period of time. Since 1977, the California Department of Corrections (CDCs) prison population has increased from 17,338 to 160,655, over a seven hundred percent increse. If you add the people in Californias federal prisons and county jails, California leads the country with around 258,000 people in prison or jail. When we color these numbers, the problem becomes clearer: of the prison population, African Americans constitute almost one third while they represent 6% of the population. Said another way, 1,996 in every 100,000 African American Californians are imprisoned in comparison to the 242 whites in every 100,000. Latinos, proportionally, have suffered the brunt of Californias prison boom. In 1977, 42% of the prison population was white and 22% was Latino. The two groups are approaching a full reversal because today Latinos represent 35% of the state prison population whereas whites now represent 2 9%. A total reversal appears likely if you look at the juvenile halls in Los Angeles County, where 1,100 of the 1,800 ...

Definition and Types of Illocutionary Force

Definition and Types of Illocutionary Force In speech-act theory, illocutionary force  refers to a speakers intention in delivering an utterance  or to the kind of illocutionary act the speaker is performing. Also known as an illocutionary function  or illocutionary point. In Syntax: Structure, Meaning, and Function (1997), Van Vallin and LaPolla state that illocutionary force refers to whether an utterance is an assertion, a question, a command or an expression of a wish. These are different types of illocutionary force, which means that we can talk about interrogative illocutionary force, imperative illocutionary force, optative illocutionary force, and declarative illocutionary force. The terms illocutionary act and illocutionary force were introduced by British linguistic philosopher John L. Austin in How to Do Things With Words (1962). Examples and Observations Illocutionary Act and Illocutionary Force [A]n illocutionary act refers to the type of function a speaker intends to accomplish in the course of producing an utterance. It is an act accomplished in speaking and defined within a system of social conventions. Thus, if John says to Mary Pass me the glasses, please, he performs the illocutionary act of requesting or ordering Mary to hand the glasses over to him. The functions or actions just mentioned are also referred to as the illocutionary force or illocutionary point of the speech act. The illocutionary force of a speech act is the effect a speech act is intended to have by a speaker. Indeed, the term speech act in its narrow sense is often taken to refer specifically to illocutionary act.(Yan Huang, The Oxford Dictionary of Pragmatics. Oxford University Press, 2012) Illocutionary Force Indicating Devices There are different devices used to indicate how an illocutionary force must be interpreted. For example, Open the door and Could you open the door have the same propositional content (open the door), but they represent different illocutionary acts- an order and a request respectively. These devices that aid the hearer in identifying the illocutionary force of the utterance are referred to as the illocutionary force indicating devices or IFIDs [also called illocutionary force markers]. Performative verbs, mood, word order, intonation, stress are examples of IFIDs.(Elizabeth Flores Salgado,  The Pragmatics of Requests and Apologies. John Benjamins, 2011) I may indicate the kind of illocutionary act I am performing by beginning the sentence with I apologize, I warn, I state, etc. Often, in actual speech situations, the context will make it clear what the illocutionary force of the utterance is, without its being necessary to invoke the appropriate explicit illocutionary force indicator.(John R. Searle,  Speech Acts: An Essay in the Philosophy of Language. Cambridge University Press, 1969) I Was Just Saying That Kenneth Parcell: Im sorry, Mr. Jordan. Im just overworked. With my page duties and being Mr. Donaghys assistant, theres not enough hours in the day.Tracy Jordan: Im sorry about that. But just let me know if theres any way I can help.Kenneth: Actually, there is one thing...Tracy: No! I was just saying that! Why cant you read human facial cues (Jack McBrayer and Tracy Morgan, Cutbacks. 30 Rock, April 9, 2009) Pragmatic Competence Achieving pragmatic competence involves the ability to understand the illocutionary force of an utterance, that is, what a speaker intends by making it. This is particularly important in cross-cultural encounters since the same form (e.g. When are you leaving?) can vary in its illocutionary force depending on the context in which it is made (e.g. May I have a ride with you? or Dont you think it is time for you to go?).(Sandra Lee McKay, Teaching English as an International Language. Oxford University Press, 2002) What I Really Mean When I say how are you to a co-worker, I really mean hello. Although I know what I mean by how are you, it is possible that the receiver does not know that I mean hello and actually proceeds to give me a fifteen-minute discourse on his various maladies.(George Ritzer, Sociology: A Multiple Paradigm Science. Allyn Bacon, 1980)

Business Research Method2 Essay Example | Topics and Well Written Essays - 2250 words

Business Research Method2 - Essay Example The metamorphosis of education industry is visible at all levels such as primary education, secondary education, higher education, adult education and alternative education. The change has been with the curriculum, learning modalities, teaching, technology, and economics. Education at preschool levels: Education at the preschool level has seen enormous changes in the last two decades. Preschool or Childcare was initially started with an intention to serve those working couple who have to leave the child in a creche, which can take care of the child during the day. Gradually these creche started converting themselves into education providers for the little toddlers. Creches not only provide care for children of working mothers but also play an educational role, with the pre-school education play a key part in child's development (Vlok 1996, pg.403). These schools fulfills the basic issues which the parents would like their children to achieve including personal, social, and emotional development apart from communication, knowledge and understanding of the world Since the initiation of the globalization process, the education industry has changed completely. Now educational institutions can spread their wings globally to any part of the world where potential exists including in developing but potential countries like China, India, etc. Educational institutions try to enter new markets through entry strategies like the franchisee system. According to a report â€Å"the preschool industry in India accounts for 985million$ and the largest chain of pre schools in India comprises of just 550 schools, less than 4% of the total market potential of 15,000 preschools†. (Kumar 2008). Though the above mentioned fact, it is very clear that in a country like India there is a huge potential to start preschool businesses. Modern pre schools which would like to distinguish from the rest and stay away from cut throat competition, now offers other extra curricular activitie s to the children who enroll with them like playing, teamwork, self help skills, scientific thinking, creative arts, etc. As far as the pre school industry is concerned the competition is from the unorganized sector. Parents wanting to put their wards in the best schools located at far away places have left many a school go vacant in the UK. In December 2008, revised school admission code was formulated and was presented in the parliament. One of the agenda is to â€Å"improve the application process so that parents can apply for a school place to the local authority in which they live, instead of the authorities where their preferred schools are located† (nfer.ac.uk) With the visible improvement in the lifestyle of the people, the demand for a well structured, branded pre-school will grow leaps and bounds in the years to come. â€Å"The preschools which have a good track record and look for new things to inculcate in their curriculum remain successful. Moreover, the educati on and training sector is ever growing and everyone wants to try his or her hand at it.† (Arora 2010). The other issue plaguing the pre-school sector is the shortage of teachers, which has become a universal challenge. The global teaching force in primary education has expanded since 1971 but, has slowed down ever since 2000. In primary education sector, education providers who can provide a decent pay to the teachers could stay afloat in serious competition.

Online AP Classes Are Big Business Case Study Example | Topics and Well Written Essays - 500 words

Online AP Classes Are Big Business - Case Study Example A system that allows one not to pay attention to major courses is disadvantageous for educational purposes. The AP classes have increased failure rates in schools. Many students are taking the AP classes in High schools. At the same time, statistics indicate that there is a growing number of students who fail their exams in high school. Thus, it is an indication that the AP system does not target or maximize on the students rate of learning. The learning outcomes are rather weak preventing the students from getting the maximum knowledge intended (Fandl & Smith 2013). Students undertaking the AP classes are at a disadvantage when joining college. Joining college entails students achieving a certain criteria of minimum requirements. The AP students are at a disadvantage as majority of the students fail to pass the exams. Thus, they cannot match the students who attended normal classes. The AP classes tend to cover much content in class in a short time. The students fail to have a natural interaction with the instructors. The teachers cannot help develop each students according to their capabilities. The online classes are flexible and convenient. Online classes would be helpful for college students who have to keep their day job. It offers the student a chance to learn during free time. The free time could be during odd hours like late in the night. One could easily log in the schools website and access scholarly materials or submit an assignment. The online classes are pocket friendly. One could save on certain expenses such as transportation on a daily basis. It requires a computer and constant internet to take part in learning. There are colleges that would provide their students with free internet (Bourne & Moore 2004). Online classes would allow the students to take additional courses. The classes are flexible and accommodating requiring only a few hours of attendance. A student